Inspiration & trends – Bidfood Australia https://www.bidfood.com.au Where Foodservice Shops Wed, 24 Dec 2025 00:08:21 +0000 en-AU hourly 1 https://wordpress.org/?v=6.9 https://www.bidfood.com.au/wp-content/uploads/cropped-Favbidfood-32x32.png Inspiration & trends – Bidfood Australia https://www.bidfood.com.au 32 32 Maximise menu appeal: why onion rings are your secret weapon https://www.bidfood.com.au/blog/maximise-menu-appeal-why-onion-rings-are-your-secret-weapon/ Thu, 01 Jan 2026 22:00:00 +0000 https://www.bidfood.com.au/?p=56534

In today’s competitive foodservice landscape, standing out is essential. Whether you’re running a bustling pub kitchen, a local club bistro, or a high-volume takeaway outlet, your menu is your frontline for attracting and retaining customers. One simple way to elevate your offering? Add a crowd pleaser like Edgell® Hand-Cut Battered Onion Rings your secret weapon for taste, versatility, and margin.

Know your crowd – deliver what they love

Understanding your customer base is key. Are they after classic comfort food, quick bites or shareable snacks? Edgell® Hand-Cut Battered Onion Rings tick all the boxes. With their light, fluffy tempura-style batter and crisp onion sweetness, they’re a familiar favourite that feels premium. Perfect for pubs, sports bars, fish & chip shops, and cafés – anywhere there’s a deep fryer, onion rings belong.

Menu engineering – profit meets popularity

Not all dishes are created equal. Menu engineering helps you identify high-margin items and promote them effectively. Edgell® Hand-Cut Battered Onion Rings in a tempura-style batter offers great plate coverage and a premium feel, making it ideal for boosting profitability. Highlight them as a snack, a side, or even a game-day special the opportunities are endless.

Operational efficiency – quick, easy, crowd-pleasing

Streamlining back-of-house operations is just as important as front-of-house appeal. Edgell® Hand-Cut Battered Onion Rings are designed for performance:

  • Quick: Low prep and a 90-second fry make them an easy win.
  • Menu versatile: Works as a snack, side, or function menu item.
  • Crowd pleaser: A fried, fun, vegetarian option that’s as easy to add to group orders as a bowl of hot chips.

Your menu is more than a list it’s a strategic tool. By aligning it with customer preferences, profitability goals, and operational realities, you can drive growth and loyalty across your venue.

Ready to refresh your menu strategy? Add Edgell® Hand-Cut Battered Onion Rings to your line-up and discover why they’re your secret weapon.

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Share the lamb – Naturalaz https://www.bidfood.com.au/blog/share-the-naturalaz-lamb/ Tue, 23 Dec 2025 05:17:29 +0000 https://www.bidfood.com.au/?p=56438
Naturalaz Social Organic Jan Lamb BLOG

Summer is the time to add lamb to your specials board.

Not just because the weather is perfect for smoky, chargrilled meats paired with crunchy, vibrant, tangy salads.

Not just because spring lamb is at its peak across the market.

Summer is the time to add lamb to your menu because it’s the Australian thing to do – quite literally.

Every January right across the country, consumers are primed to purchase lamb. And it’s both a smart menu and business move to capitalise on that awareness. By getting on board with Meat and Livestock Australia’s Share the Lamb campaign, you’re not only leveraging the reach of a nationwide marketing push, you’re also giving your customers a chance to feel part of something bigger, something joyful, beyond just the pleasure of great food.

And for venues looking to tap into the national mood, Naturalaz sous vide lamb racks make a particularly smart choice.

The summer spike in lamb – customers have been primed

For more than two decades, the Share the Lamb campaign has delivered an annual advert that’s become a truly iconic part of the Aussie summer.

Last year’s instalment alone generated millions of views across TV, digital and social media.

All that attention creates one of the strongest periods of the year for lamb on menus. Customers are more likely to choose something they’ve seen repeatedly, especially when it’s reinforced by a trusted organisation and familiar faces.

And it works. According to a national YouGov survey in January 2024, almost a third of Australians who saw the lamb ad said they were more likely to purchase lamb as a result.

For venues, that wave of awareness does a lot of the work. Diners walk in warm, receptive and ready. You just need to give them a compelling lamb dish to land on.

Why Naturalaz sous vide lamb racks work so well for summer specials

They’re perfect for sharing. The Naturalaz sous vide lamb rack hits that sweet spot between premium appeal and practical flexibility. It feels fancy without being fussy, and it’s ideal for big-group dining and long lunches. Because it’s a forequarter cut, it’s made for sharing. Slice between the intercostals for a generous, shareable centrepiece or portion into smaller tapas servings – depending on your audience.

They also perfectly suited to summer flavours. Summer menus lend themselves to fresh charred veg, herbs, grains, citrus and yoghurt-based dressings. Lamb’s natural depth pairs beautifully with those elements – and the shoulder rack’s rich flavour and tenderness offer the ideal base for vibrant accompaniments.

Operationally smart. Summer is when you’re likely getting slammed. This is where Naturalaz sous vide lamb racks are a godsend time saver. Sous vide for 15 hours at 71°C, the racks come ready to finish and serve. There’s no trimming, no shrinkage and no guesswork. You get consistency, speed and confidence – even during peak service.

They work across kitchen types too – grill-ready for pubs and clubs, soft-textured and protein-rich for aged care, and fine-dining quality with no prep time for hotels and bistros. And with service-ready flexibility, chefs can hold them hot and plate fast, no combi ovens or hours of braising required.

How venues can make the most of the summer lamb moment

  • Make your own lamb ad. Savvy Gen Z operators are creating viral content with nothing more than a smartphone and a sharp idea. Why not join in? Reels are the perfect way to introduce your venue to new customers, and with lamb trending, a clever, scroll-stopping video could see your content sitting right alongside the official MLA campaign.

  • Engage your social audience. Short, bright, lamb-forward content performs especially well in January, because your audience is already primed for it. Carousel posts are working particularly well right now, so show off your dish from all angles and share a bit of behind-the-scenes prep.

  • Use campaign-aligned phrases in your captions – “Share the Lamb”, “summer lamb”, “Aussie lamb” – to help get picked up in the algorithm. This is your moment to jump into the conversation.

  • Share the campaign on your specials board. This is a simple, effective way to tap into the lamb buzz. Just writing “Share the Lamb” next to your featured dish instantly links it to the national campaign and helps customers feel like they’re part of it.

  • Use evocative language on your specials board. Your specials board is a prime opportunity to draw attention and lift perceived value. Use language that sparks the senses and highlights freshness, flavour and shareability. Dishes like:

    • Charred lamb rack with mint yoghurt and burnt lemon

    • Green harissa lamb rack with summer tomatoes and grains

    • Shared lamb lollipops with pomegranate glaze and herbs

The bottom line

 Summer primes Australians to crave lamb long before they walk into your venue. By aligning your menu with the national mood – and heroing a premium cut like lamb rack – you can tap into that demand and drive higher engagement, excitement and spend across the table.

When the whole country is talking lamb, make sure your menu is serving it.

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Maximise margins – making the most of the summer season https://www.bidfood.com.au/blog/making-the-most-of-the-summer-season/ Mon, 22 Dec 2025 04:23:22 +0000 https://www.bidfood.com.au/?p=56379
12 Blog Assets December Contributor Hero

While some city hospitality businesses wind down over the holidays, cafés, pubs and clubs in tourist towns are about to hit their busiest stretch of the year. When the hordes roll in, they’re hungry, impatient and ready to spend. But if your venue has the product ready to match that demand, you’ll win the trade. And even when you’re already at capacity, you don’t have to miss out on extra sales.

This is where smart menu engineering comes into play. Family share plates, toppers, bar snacks, festive desserts and grab and go items. We have constructed a list of items that can help improve the flow of service this summer while keeping your customers satisfied, maximising the most out of every customer who walks in your door, all whiles ticking the number one box deliciousness.

Family-sized share plate – taco platter

For pubs, clubs and venues that specialise in family trade, a DIY taco platter on your specials board is your ticket to keeping mum, dad and the kids happy while driving serious GP. It delivers value, flexibility, fun and margins all at once.

Build it to feed two hungry adults and one or two kids, with everything ready to heat and go.

Serve it on a big platter lined with greaseproof and lifted on a stand for theatre. This dish is the diplomatic platter. You are not just feeding people, you are keeping peace at the table. The non eater can not eat, happily. The fussy picker can choose what they want without feeling shamed. The over eater can vacuum up the stragglers. And you, quietly, win on GP.

Make sure you can add on to the dish: more meat, more guacamole, more prawns. Which brings us neatly to toppers.

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Low-labour upsells – toppers & sides

Anything can be a topper. Or a side. If you need proof of this, just put garlic prawn steak topper on your menu and watch it walk out the door. And if you are not offering toppers this summer, you are leaving money on the pass.

Work with what is already on your menu. This way, you have already done the prep. Work smarter and get more out of every customer because the easiest customer to sell to is the one already sitting at the table. Some topper ideas:

  • Mac and cheese
  • Fried calamari
  • Kilpatrick oysters
  • Haloumi
  • Onion rings
  • Garlic prawns
  • Cajun prawns
  • Battered fish
  • Pork belly bites
  • Chicken wings
  • Pulled pork
  • Anything else on your menu
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For a quick and easy mac and cheese, stir a packet each of Jeffersons American and Cheddar Cheese Sauce through cooked macaroni, then top with grated cheese and bake.  

Make sure you’re upselling garlic bread every service this summer. Use table talkers, screens and QR prompts. Cheese and bacon should be standard add-ons – and make sure toppers are enabled too. Because you know that one day someone will order garlic bread with cheese and bacon topped with creamy garlic prawns. If they can build it, they will!

Another great ‘add-on’ is grilled chicken. Some people want protein with whatever they order. So upsell where you can!

Profitable bar snacks – low cost, high return

We both know that prep time is sacred during the holidays. But if you can, run an all day menu. Punters eat at unusual times during holidays. And the reality is there are big discrepancies between common eating times across the states. So often when the Melbournians arrive in Queensland for a summer holiday and find out lunch finished at 2:00, they will be wandering down the road to eat at the competition. And often a decent collection of snacks is enough to keep them in the building.

The trick with bar snacks is turning low cost ingredients into high return items with a bit of smart prep. Trick up more economical foodservice ingredients. And if your pizza chef or kitchen hand can knock these out between services, you keep revenue rolling without slowing the kitchen:

  • Warm olives with rosemary, chilli flakes and vinegar
  • Dips tzatziki, hummus, pesto, semi dried tomato, tapenade
  • House focaccia or pizza bread through the deck ovens
  • Pinsa Sorriso with pepperoni, tomato, rocket and pesto
  • Spring rolls with fresh mint, lettuce and house nuoc cham
  • Even the humble dim sim makes a great snack

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Festive desserts – Christmas tiramisu

Some chefs see dessert as effort, while others embrace them for their potential. But smart desserts look great, sell fast and lift your per head with minimal effort. And at Christmas, people are willing to let their calorific guard down.

Do not reinvent the wheel. Nothing is more proven right now than tiramisu. Familiar, loved and incredibly easy to execute.

  • Minimal prep at service
  • Easy to batch
  • Individual portions ready in the café fridge
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Ready-to-serve cakes and desserts are also a summer win. Higher cost but zero labour. No prep. No baking. Just open, slice and serve.

Grab-and-go café items – #ReadyToEat

If you spend two minutes on Instagram, you will see grab-and-go is booming. And while some city venues wind down over the holidays, cafés in tourist towns hit their busiest stretch of the year. When the hordes roll in, they are hungry, impatient and ready to spend. And even when you are already at capacity, you do not have to miss out on extra sales.

Ready to eat does not need to be a compromise. It just needs to move fast:

  • Burrito bowls rice, beans, protein, veg, sauce
  • Poke bowls and sushi rolls tuna, prawns, salmon, tofu
  • Bagels cream cheese, honey, jam, smashed avocado
  • Breakfast wraps and sandwiches eggs, bacon, veg, plant based
  • Protein and side combos chicken, tofu or fish with quinoa, veg or sweet potato
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The key is making sure everything is easy to prepare, easy to package and easy to sell.

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The tasty road South: how Southern American cuisine found its way Down Under https://www.bidfood.com.au/blog/appetiser-how-southern-american-cuisine-found-its-way-down-under/ Thu, 11 Dec 2025 21:00:00 +0000 https://www.bidfood.com.au/?p=55638
aMag Sum25 Blog Feature

Us folk Down Under share a lot with our brethren in America’s Deep South. We’re both people with a natural, laidback sense of hospitality. We both love cooking and celebrating our produce from both the land and sea.

There is something unique about America’s southern states that Australians long for. We love the way they celebrate life with food down South – the air thick with the perfume of magnolia and the smoke from backyard barbecues, the heady scent of Cajun spice. Cayenne, paprika, thyme and garlic wafting from cast-iron pots. Meals stretch long into the evening, strangers become friends and laughter rolls like thunder across the porch.

Some clever Australian restaurateurs have captured that southern magic. Having driven the backroads and bayous of Louisiana and explored the streets and boulevards of New Orleans, they’ve returned from this hero’s journey with dishes that capture the essence of the South to feed a new audience hungry for southern fare – gumbo, po’ boys, beignets, fried chicken and jambalaya.

One dish in particular is really bubbling away on our southern stoves at the moment. A dish of crabs and prawns, sausage and vegetables, drenched in spiced butter and eaten by hand. The seafood boil is fast becoming one of the hottest trends on the dining scene, inspiring chefs and entrepreneurs alike to bring a taste of the South to Australian shores.

One of the biggest fans of the seafood boil is way up in the steamy Top End – some say our own Deep South. Darwin chef Courtney Hill has a dedicated fan base that follows her brightly painted food truck, Food Mafia. She embraces the humid climate and celebrates regularly throughout the year by cooking up a monster Louisiana-style seafood boil. Kilos of seafood cooked with sausage and vegetables and served in a rich butter broth seasoned with southern spices. The Food Mafia seafood boil bag is a tropical hit.

“It is beautiful,” says Courtney, originally a fine-dining chef in Tasmania. “We set up before sunset on the foreshore at Nightcliff overlooking the Arafura Sea,” she says. “Looking out you can see tables set with tablecloths topped with flickering lights.” She also sets Food Mafia up in a leafy park in the nearby community of Palmerston.

“It is beautiful,” says Courtney, originally a fine-dining chef in Tasmania. “We set up before sunset on the foreshore at Nightcliff overlooking the Arafura Sea,” she says. “Looking out you can see tables set with tablecloths topped with flickering lights.” She also sets Food Mafia up in a leafy park in the nearby community of Palmerston.

Customers order ahead online and meet her food truck at a set time to pick up an aluminium tray containing gloves and a double-layered five-litre ziplock bag. Into this goes cooked blue swimmer crab, lobster, prawns, mussels, sausage and vegetables, all soused with over a litre of rich, spiced butter broth. “People take it home or sit and watch the sunset, breaking open the crab and lobster, dipping it into the broth and sucking out the sweet flesh,” she says. “There’s something quite satisfying about eating all that rich food with your hands.”

Courtney, together with her partner Alexander Howard, runs an ever-changing menu shaped by social media trends. “Our food has to be fun and every dish has to wow!” says Courtney. But no matter what’s trending, the southern theme keeps returning. “The word ‘Southern’ just keeps coming up,” she says. “There’s something about that cuisine that captures the imagination of Australian eaters.” Although Food Mafia’s seafood boil bags are offered only a few times a year, Courtney and Alexander build anticipation until demand guarantees sell-out nights. “There’s a lot of preparation involved,” says Courtney. “We go through 60 kilograms of butter each session so they’re a big investment.” She grins. “But a whole lot of fun.”

Down south of Darwin, in the old Eastern Market quarter of Adelaide, sits a bustling bar called Nola. In Louisiana, the sultry city of New Orleans has a few nicknames. The Big Easy is one. And NOLA is another – short for New Orleans, Louisiana.

The Adelaide Nola sits in an old sandstone building, near the iron-lace balconies of Rundle Street and the sprawling trees of the parklands. Inside, it’s dark and moody. The staff have tattooed sleeves and wear denim dungarees. There are sixteen craft beers on tap, over four hundred whiskies and ryes – and a menu straight out of Bourbon Street. Nola hums with the spirit of the Deep South. The slow, smoky rhythm Australians seem instinctively drawn to.

Josh Talbot founded Nola with three mates ten years ago. They wanted a brewery and with no experience in hospitality ended up with a bar and a 60-seat dining room. “We loved beer but the brewery just didn’t stack up,” he says. “We loved whiskey and we wanted to find something that complemented both.” That year, Josh’s mate and co-owner OJ Brown went on a trip to New Orleans and came back with a massive smile and a fistful of recipes – gumbo, jambalaya and po’ boys. “No one else was serving up that style of cuisine in 2015,” says Josh.

Josh’s instinct that southern shared-plate service and this laid-back style of hospitality were exactly what Adelaide diners would respond to was spot on. “We had to capture that southern spirit and give everyone a bloody good time. We have to make someone’s day. The people we hire for front-of-house are real professionals. They have great banter and know how to turn it on. The secret for us is to hold on to those people who get that spirit. We look after them and that works – they stay with us, four years on average with some of our opening team from 2015 now taking on management roles in the other venues we’ve opened.”

At the heart of Nola is the menu. “The best southern fried chicken in Adelaide,” Josh proudly boasts. “Brined for 24 hours, soaked in buttermilk, double-dipped in Nola’s special seasoned flour to soak up the buttermilk and deep-fried in neutral oil,” he says. Served with aioli or rolled through spicy garlic butter and accompanied by blue cheese sauce, it’s incredibly popular – as are the pulled-pork or smoky-brisket po’ boys. To finish, there’s a plate of square beignets, just like the ones at Café du Monde in New Orleans, fried to order and served with a generous pot of bourbon butterscotch sauce.

“Southern food is so popular that people now know what they want. It’s become part of our dining scene here,” says Josh. “In fact, we’re somewhat victims of our own success in that we struggle to change the menu without customer pushback.” Their latest dish is an ultra-boujee plate of six fried boneless chicken thighs topped with crème fraîche and caviar – an ode to the accessible luxury of old New Orleans.

Over in Sydney’s west, another operator has seen great success in bringing southern-style hospitality into a quick-service restaurant format. Ravi Singh is a globe-trotting businessman who, along with his business partner Sami Karras, risked it all on a New Orleans-style boil-up restaurant called Kickin’ Inn. While this national brand of restaurants offer dishes like boneless chicken wings, Cajun fries, shrimp martini, fish and chips and salt and pepper prawns, the core of their business is the Louisiana-style seafood boil, served New Orleans Creole-style in a no-frills plastic bag at the table. No crockery or cutlery, just a bib and a pair of gloves.

After years of planning, research and recipe development, Ravi and his business partner and good friend Sammi Karris opened their first Kickin’ Inn in Petersham in September 2015. “People loved it,” says Ravi. “They loved the fun, family feeling of eating together. They were reticent at first about eating in the casual, hands-on southern style but for three months we were busy.” Then something happened. The good vibes turned sour and diners took to social media – not in a good way. The posts were negative and the river of customers all but dried up. “I realised I needed to tell a powerful story to bring them back,” says Ravi.

Ravi rallied and worked tirelessly to tell the story of what he wanted to achieve and to build the concept of value in the customers’ minds. “There’s been great success in Australia with American dining formats and what we were bringing was something different – a new great taste, a new great experience, a life-changing experience,” he says. “People love seafood but they worry about the price. What we were offering gave them a great experience – loads of quality seafood at a good price.”

Ravi gave himself thirty days to build patronage back up. He walked the streets of Petersham and told his story – a story of hard work, passion and the quest to build a place where families could come together and dine in a really fun way, eating great seafood at a good price. People responded. The story got out. They came back. But then another problem. “We were fully booked and people couldn’t get a table,” says Ravi. So he and Sammi borrowed more money and opened another venue in Canley Heights with 84 seats. On the first weekend, 17,000 people rocked up. Emergency services were called to deal with the crowds.

“At the heart of the menu is our incredibly memorable experience – the Mixed Bag,” says Ravi. A spiced Cajun buttery feast of prawns, mussels, octopus, pippies and crab – plus corn and potatoes. “The sauce took us three years to perfect,” says Ravi. “We could cook seafood but we needed somehow to get that flavour of the South right. We’re talking about recipes passed down from grandparent to grandchild for hundreds of years in America’s South,” he says. “We had to work on a truly authentic taste. Our Cajun seasoning was the result of years of trial. We had to make a sauce that you’d want to lick off the back of a spoon. We did it – and people keep coming back.”

While Down Under it’s the scent of jasmine and the ticker-tape of falling wattle that frame our gatherings, our subtle differences are our strengths. Across Australia, smart operators and passionate cooks are crafting our own take on southern cuisine — where the waft of redgum smoke and Cajun-spiced meats melting low and slow in steel smokers has become part of the local landscape.

And just as the Louisianan coast is laced with bayous and estuaries that are teaming with life, Australia too is, not only, girt by sea – but surrounded by oceans teeming with some of the finest seafood on earth. So it’s little wonder we’ve taken so fondly to dishes like the seafood boil. Because, really, north or south, it all comes back to the same thing – celebrating great produce and serving it with care, letting the flavours speak for themselves.

As seen in summer 2025/26

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The steak house: a temple to fire, flesh and the ritual of eating. https://www.bidfood.com.au/blog/appetiser-the-steak-house/ Thu, 11 Dec 2025 20:38:00 +0000 https://www.bidfood.com.au/?p=56283

By Richard Cornish

A dimly lit restaurant interior with exposed stone walls, pendant lights, dark timber tables, and contemporary chairs arranged in rows. A subtle illustrated overlay of a steak and carving fork appears in the lower right corner.

Across the world, the steak house stands as a dining institution - modern yet timeless, refined yet relaxed. Whether it’s a heritage room lined with dark oak and the smell of charcoal, or a polished space where the lights bounce off glass and steel, the essence is the same.

The service is sharp. The ritual familiar. A glass of red in hand, the sound of searing meat, the confident hum of a room built around appetite. These are places where fire meets flesh. And where every cut is treated with reverence.

The steak house was born in the rough backstreets of London but came of age during New York’s Gilded Age. Back in the late 1600s, a chop house was an open kitchen with a fire on which cuts of meat were cooked with tables where the steaks and chops were served. The clientele was exclusively men.

Across the Atlantic, fuelled by the newfound oil and rail wealth of the 1860s, the chop house was given an upmarket makeover in America. Dining rooms were lined with tiled floors, brassframed mirrors, dark timber, leather banquettes and a new menu influenced by French bistros appeared. But it was in midcentury Manhattan that the steak house found its swagger.

America’s booming postwar confidence turned that humble bistro into a temple of flame and flesh, a shrine where slabs of prime beef sizzled under the broiler and martinis arrived cold enough to hurt your teeth. The 1950s and ’60s period set the standard. A darkened room where the scent of the sear sets the scene – a secular church devoted to animal protein and fine wine. This is a place where the primal and the polished coexist.

At its heart, the steak house is about the menu. Typically a large rectangular card with dishes grouped together and bounded by bold lines. Appetisers to the left, side dishes to the right, desserts at the bottom and, dead centre, a simple list of cuts of beef – rump, sirloin, fillet, ribeye. It’s not a place of choice anxiety. There are no confounding garnishes or unnecessary adjectives. Steaks are offered by weight and it’s expected you’ll order it the proper way. Medium-rare.

The seafood section is spare but confident. A prawn cocktail with its pink arc of nostalgia. There are oysters shucked to order, their provenance proudly listed. Perhaps there’s a slab of swordfish or a grilled lobster tail, basted in garlic butter. These dishes are not there to compete with the steak but to complement the ritual – an acknowledgment that surf and turf can share the same sacred space with dignity.

Sides are where the chef’s restraint and the diner’s greed meet halfway. The steak house side dish is as essential as the meat itself. Crisp, triple cooked chips that snap like kindling. Mac and cheese that’s as creamy in the centre as it is crunchy on top. Spring greens kissed by the grill. A baked potato the size of a fist, split open and steaming with sour cream, chives and the indulgence of bacon bits.

There’s no room for novelty when it comes to sauce – they’re all straight from Larousse. Peppercorn, béarnaise, mushroom and perhaps a signature beurre maître d’hôtel. Nothing fancy, nothing reimagined. The steak house, after all, is not a place of innovation. It’s a place of execution. What you’re tasting is not the chef’s ego but their control. Their ability to let the steak speak for itself, quietly assisted by the fire.

Dessert? Optional but inevitable. The steak house sweet menu is pure nostalgia. Chocolate fondant, a souffle, nougat parfait, crêpes Suzette. Each one heavy with cream, sugar and tradition – because dessert here is not a time for restraint.

What the steak house offers, in the end, is certainty. It’s not chasing trends, hashtags or seasonal whimsy. It’s about mastery, ritual and the comfort of repetition. You know what you’ll get and that’s precisely why you go.

As seen in summer 2025/26

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Meat the expert with Tom Cooper: grass vs. grain fed? What’s better? https://www.bidfood.com.au/blog/appetiser-grass-vs-grain-fed/ Thu, 11 Dec 2025 20:30:00 +0000 https://www.bidfood.com.au/?p=55652
A raw beef rump with a thick fat cap sits on butcher’s paper, with coarse salt beside it. In the top-left corner is a portrait of meat expert Tom Cooper. A circular inset on the right shows the same cut partially sliced on a wooden board with a cleaver, displaying its marbling and grain structure.

Summer is the season of steak for me. Beautifully seared cuts with even grill marks that reveal a pink, juicy and succulent interior when sliced with a sharp knife. But over the years, I’ve come to appreciate that not all steaks are created equal. The way cattle are raised and fed makes a world of difference to what ends up on the plate.

When I was an apprentice, I only knew grass-fed beef. I was working in an upmarket butchery in Lindfield on Sydney’s North Shore. The butcher specialised in dry-aged, grass-fed beef, so I grew up with that full, meaty flavour grass-fed is known for. Then I discovered the tenderness and consistency of grain-fed beef. Today, I love both. And for different reasons.

Recently in Hobart, I had two sensational steaks. One was a grass-fed cube roll at St. Albi Bar & Eatery. It was so full of flavour. The table was set with a sharp steak knife that cut perfect slices. The other was a 500g Black Onyx, 200-day grain-fed rump at Ball & Chain Grill. Cooked over charcoal, it was a lesson in tenderness. It had great flavour and was consistently tender in every mouthful. Tasting them side by side really drove home the contrast between grass-fed and grain-fed beef and why I appreciate them both for different reasons.

Grass-fed beef comes from cattle that have spent their lives grazing on pasture. It has a rich, deep, beefy flavour. But not all grass-fed beef is the same. It can be affected by seasonal variation and climate. It can especially make a difference to tenderness if the cattle have had to forage extensively or weren’t raised under optimal welfare conditions.

That’s why provenance matters. Look for beef from experienced farmers who manage their pastures well and care for their herds. I like our Emerald Valley beef, grown in the Northern Rivers region of New South Wales. The climate there is perfect for cattle, the soil is rich and the pastures are lush and nutritious. The beef that comes from these ideal conditions is always good eating. Grass-fed beef also has a great healthy story with many retail butchers ordering for their customers who prefer leaner red meat.

Cattle fed on grain, on the other hand, produce beef that’s undeniably more tender, cooks more consistently and offers more uniform portions. It’s the go-to choice for many chefs who want control over their menus.

Grain-feeding has a big impact on how beef tastes and feels. It boosts marbling, which adds to the flavour and tenderness. As the intramuscular fat renders during cooking, it runs through the muscles, making them super tender, succulent and slightly buttery on the palate. The highenergy feed also gives the fat a lighter colour than you’d see in grass-fed beef. To be classed as grain-fed, cattle need to spend at least 100 days on a grain-based diet, according to the National Feedlot Accreditation Scheme. There’s also a grain-fed finished category for cattle that have been on grain for at least 35 days. Some premium beef is fed for 150 days or more. And at the top end, long-fed cattle can stay on grain for up to 300 days, producing that beautifully marbled, melt-in-the-mouth beef. Bounty Premium is a grain-fed beef where the focus is on quality and tenderness, using yearling cattle fed for a minimum of 100 days on a grain-based ration.

For me, rump is the perfect steak for summer, whether grain-fed or grass-fed. It’s cut from the hip – working muscles with great flavour without being too tough. I love the rump cap from grass-fed cattle – it has a nicely formed layer of fat, but not too much. Perfect for a dish like picanha. This Brazilian barbecue classic sees the rump cap skewered in a crescent-moon shape and grilled over coals, bringing out that beefy, grass-fed flavour. Topped with a tangy chimichurri sauce that leaves a clean zing on the palate, it’s a great hot season meal.

The remaining muscle group is called the rosbif. It’s a great cut for slicing into 200g steaks – whether grass-fed or grain-fed – although grain-fed rosbif has the edge for tenderness and a little extra marbling.

The big thing to remember with all steak is to let it rest. Resting allows the steak to reabsorb some of the juices released during cooking, leading to a deliciously tender result. And never forget the sharp steak knife. If a customer struggles to cut a steak, no matter what the texture of a steak, they’re going to think it isn’t tender!

Summer is the season of steak for me. Beautifully seared cuts with even grill marks that reveal a pink, juicy and succulent interior when sliced with a sharp knife. But over the years, I’ve come to appreciate that not all steaks are created equal. The way cattle are raised and fed makes a world of difference to what ends up on the plate.

As seen in summer 2025/26

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Lamb’s return to the menu – Naturalaz sous vide lamb racks https://www.bidfood.com.au/blog/lambs-return-to-the-menu-naturalaz-sous-vide-lamb-racks/ Mon, 03 Nov 2025 03:16:46 +0000 https://www.bidfood.com.au/?p=55475
Sous-vide lamb shoulder rack served with creamy mashed potatoes, grilled asparagus and rich gravy, garnished with herbs — a premium Naturalaz lamb dish for Australian chefs.

Australian lamb has always held a special place on menus, but in a fast-changing foodservice landscape, chefs are finding new ways to celebrate it. Sam Burke, Corporate Executive Chef at Meat & Livestock Australia (MLA), shares why cuts like the Naturalaz sous vide lamb shoulder rack are helping lamb make a powerful return.

When asked to think about lamb, customers often picture Sunday roasts dripping in mint sauce and slathered with gravy. Late-night souvlakis, rich curries and slow braises and stews also come to mind. And while these mainstays are incredibly popular, research suggests that post-COVID, lamb has slipped from many menus as a centre-of-plate option.

Yet the same research from MLA also shows the love for lamb itself hasn’t faded. Older customers remain loyal, while many ethnicities and cultures still regard lamb as their first and premium choice.

“That’s the beauty of Australian lamb,” says Sam Burke, Corporate Executive Chef for MLA. “It’s such a versatile protein, celebrated by so many cultures. Don’t just think of roasts and BBQ chops – lamb pairs beautifully with a wide range of multicultural cuisines. Australia is a mixing pot of those cultures, so it makes sense to present lamb in interesting ways.”

For chefs and operators, the opportunity now lies in bringing exciting centre-of-plate cuts of lamb back to the menu.

Lamb’s comeback – why innovation is winning back chefs

Value-added formats like sous vide and full-carcass utilisation are helping operators bring lamb back to menus. “Traditionally, fine-dining restaurants and hotels have focused on the classic 250–300g centre-of-plate portion paired with vegetables and sides. And this is great, but we’re also now seeing a shift toward shared centrepieces,” says Sam. He believes that lamb naturally celebrates itself in this way – especially with sharing plates and the non-traditional rack and loin cuts.

“You can take a forequarter rack, slice between the intercostals, and spread it out as a share plate in the middle of the table with beautiful sides to accompany it. The great thing about this style is that diners can take as much or as little as they like. Some diners might prefer 150 grams, others 300.”

There is also a growing opportunity for lamb in casual dining and quick-service restaurants (QSR). “It’s a big market, and products like Naturalaz sous vide lamb make it possible to deliver high-quality meals quickly and consistently.”

Naturalaz sous vide lamb racks – premium lamb made practical

Naturalaz sous vide 4 Point Lamb Rack (224323) is a forequarter cut that has been slow-cooked for 15 hours at 71°C. Prime Victorian lamb, pre-frenched with the chine removed, it’s ready to defrost, finish and serve.

“It’s a brilliant product,” says Tom Cooper, Bidfood’s National Meat Expert. “You get that deep lamb flavour and tenderness from the forequarter, but without the hours of prep and cooking. There’s also no shrinkage, trimming or yield loss – just consistency and confidence at service.”

For pubs and clubs, the rack offers great value and consistent sizing that’s easy to finish on the grill. In aged-care kitchens, the soft texture and high protein content make it ideal for balanced, easy-to-portion meals. And for hotels or bistros, it saves crucial time during busy service while still delivering premium presentation and flavour.

“That’s the real beauty of sous vide,” Tom adds. “It gives chefs the flexibility to scale, serve and create – whether it’s a plated function meal, a bistro special or a fine-dining cutlet.”

Tackling labour and consistency challenges

Value-added and sous vide products have become game-changers for chefs, giving them precious time back in their day. As Sam Burke explains, slow-braising a lamb shoulder or forequarter “takes three and a half to four hours – and not every kitchen has multiple combi ovens or the space to run long cooks. Many are small kitchens with just one oven, a flat grill and a fryer.”

Sam believes this time and space will allow chefs to focus on other aspects of the dish. “With sous vide, that long process is already done. Chefs can spend more time on the details – beautiful braised or pickled vegetables, flatbreads, whatever complements that hero cut.”

Sous vide also streamlines service. Naturalaz racks can be kept hot and ready in a bain-marie or hot box without compromising quality, allowing chefs to plate faster and serve more consistently – even during the rush. “It’s about working smarter, not harder – delivering great meals faster without cutting corners,” Sam adds.

A sustainable approach – full carcass utilisation

MLA research has also identified that sustainability is a factor when it comes to purchasing decisions around red meat. And this is why Sam loves the Naturalaz lamb shoulder racks.

“It’s not always about the prime cuts. The rack and loin only make up around eight per cent of the carcass. As chefs, we’ve got a responsibility to make use of the whole animal – the forequarter, hindquarter and ribs underneath the rack. This is where real sustainability comes in, making sure every bit of the product is showcased beautifully on the menu. When you look at the forequarter and shoulder – where the Naturalaz racks come from – you’re using parts beyond the traditional rack and loin.”

Naturalaz sous vide lamb rack – an opportunity for chefs

With the Naturalaz sous vide lamb rack, the opportunity to bring lamb back as a centre-of-plate showstopper is within reach – combining consistency, value and creativity.

Sam believes it’s an innovative product that presents lamb in a new and exciting way, addressing some of the major challenges facing commercial kitchens and chefs – a clever, modern take on a classic Australian ingredient that fits perfectly into today’s foodservice landscape.

“It takes the shoulder – a cut traditionally used for chops or slow braises – and presents it in a completely new way. And why couldn’t shoulder be a rack? It looks great on the plate, serves well in any portion size, and delivers a consistent eating experience every time.”

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Inspiration & trends Archives - Bidfood Australia nonadult
How Southeast Asian food re-wrote Australia’s menus https://www.bidfood.com.au/blog/appetiser-southeast-asian-food/ Thu, 11 Sep 2025 22:40:27 +0000 https://www.bidfood.com.au/?p=54722
Diners share a Southeast Asian feast, with cocktails, rice and vibrant plates of food including coconut-topped fish and herb-laced dishes on a restaurant table.

From bánh mì to laksa, phở to pad Thai, dishes from Vietnam, Thailand, Malaysia and beyond have changed the way we eat as a nation. With a focus on light, bright flavours and a balance of sweet, sour, bitter, salty and spicy, the cuisine of Southeast Asia has overhauled our kitchens. It has pushed heavy European traditions aside in favour of a fast and fresh new way of cooking that has shaped the very heart of what we now call Australian cuisine.

The waves of migration from the region saw the introduction of not just food, but introductions to culture and homeland. And soon it became a two-way street. Australians from diverse backgrounds began heading north to experience the authentic and the exotic – one mouthful at a time. Backpacking, beach holidaying and eating their way through the region, many Australian chefs undertook a kind of degustation pilgrimage in self-taught Asian cuisine.

The result? Australian chefs and restaurants began not only serving authentic and exciting Southeast Asian dishes with culinary fluency but also weaving techniques and ingredients into the very fabric of what we now consider Australian cuisine.

Amanda Scott had dreamed of opening a Vietnamese-inspired restaurant since her twenties. The Brisbane restaurateur finally got her chance during COVID, when her hugely popular Farmhouse Kedron – a café offering brunch and lunch, which she owns with husband John Scott – began offering Vietnamese specials. The response was overwhelming and led to the opening of Oh Boy, Bok Choy! in nearby suburban Stafford.

“Australians love food from Southeast Asia,” says Amanda. A warm and gregarious woman, her love for good food is palpable. “It’s the food we associate with good times – dining out with friends, overseas holidays, celebrations. Most Australians will holiday at some point with our northern neighbours. We’re part of the region. And with all the immigration and tourism, the dishes have become part of our own culinary landscape,” she says. “And the lightness and freshness of the food makes sense in our climate.”

Like many Australians of European background, Amanda was raised on meat and three veg. But a trip to Vietnam as a young woman turned her world upside down. “It was like something from another planet. For many people of my era, the more exotic foods from Thailand, Vietnam and Malaysia weren’t part of our world. Sure, there was suburban Chinese, but not these incredibly sensual aromas of Vietnamese mint, royal Thai basil and lemongrass,” she says. “My children, by contrast, have never known life without them. Southeast Asian cuisine is just part of life for most young Australians.”

Oh Boy, Bok Choy! is an oasis of great food on a busy strip in Brisbane’s north, housed in an old tram depot. The car park has been transformed with sandstone and lush bamboo plantings, while the interior features wooden floors and a high green banquette – a hue popular in house-shop eateries from Saigon to Siem Reap. The menu blends regional flavours including a massaman curry made with slow-cooked beef cheek, and a creamy, locally made burrata slathered in nahm jihm made from coriander, lime and fermented fish sauce.

“Our best seller is the whisky tamarind pork belly,” Amanda says. “It takes ten hours to cook – the ovens are going all night! Served with pickled watermelon, carrot, daikon, Asian herbs and fresh chilli, we work really hard to keep up with demand.”

The founding chef was Brisbane-born Hieu Dinh. Trained in classic French cuisine at the Hilton, he learned to cook from his Vietnamese-born parents. “We asked Huey and the other chefs, who come from other parts of Asia, to dig deep into their family dishes,” says Amanda. “The only problem was, their mums and grandmothers don’t use written recipes,” she laughs. “It’s all in their heads and adapted as fresh produce changes with the seasons.”

Another passionate advocate for Southeast Asian cuisine is Chris Mitchell, Group Executive Chef for the Darling Group. Chris, alongside Culinary Director, Ash Hicks, oversees the Victorian hospitality company’s portfolio of 11 restaurants and cafés. Two of them are exclusively Asian, while another three have dedicated wok sections. “The food of Thailand, the Philippines, Vietnam and other countries has exploded in the past decade,” he says.

“Southeast Asian food is part of our national DNA,” Chris says. “Eating your way around the region has become a national rite of passage!”

Chris spent four months as a young man backpacking through Thailand, Vietnam and Indonesia. “It’s the sight, the smell, the raw energy, colour and fragrances that stay with you long after you’ve returned home.”

With a few years as a chef under his belt, Chris felt he could take on a local wet market in Vietnam. Travelling with a Kiwi mate, the two bought a pair of crayfish, some ginger, galangal and lemongrass for Asian aromats, plus carrot and celery for a mirepoix. Then they approached an old woman at a stall cooking on a wok. They told her they wanted to make a stock in which to cook the crustaceans. Shortly afterwards, they were sitting on the rooftop of their cheap hostel, eating aromatic crayfish from a plastic bag. “I think that could have been my first dabble into what is called fusion cuisine,” Chris laughs. “But it’s that fun, fast and loud experience people are looking for.”

Today, Chris makes sure his kitchen teams deliver that same authentic energy. “That’s why we have chefs from the region in senior positions,” he says. “They draw on their knowledge, develop specials and new dishes themselves, and even hire their own teams.” That creative freedom applies at Token, their pan-Asian restaurant and bar on Toorak Road. “We really encourage our chefs to develop their creativity and flair.”

At Dundas & Faussett in Albert Park, Chris gives full autonomy to his wok chefs. His star is Chef Noppharat Chairattiwate, known to his team as Chef Bobbe. Born in Thailand and trained in top kitchens in Malaysia and Singapore, he has led BAMBU in South Melbourne for eight years. “There’s a core of ingredients that many nations share – coconut, herbs, seafood, rice, fermented sauces,” Bobbe explains.

“There’s something wonderful about the energy and chaos of Southeast Asia that leaves a mark on you,” says Dan Poyner, Culinary Director at Bang Bang in Melbourne. “Years ago, my wife (then my girlfriend) and I backpacked around Thailand, Malaysia and Vietnam. The smell of charcoal, the humidity, the plastic chairs, harsh lights, snappy service – and the heady mix of durian and gutter – it all stays with you. Then the food! The vibrance, the balance, the extremes of deliciousness.”

Dan recalls his first taste of char kuey teow in Kuala Lumpur. “The smokiness of the noodles, crisp pork belly, shrimp and that wok hei. The breath of the wok. I was hooked.” When Bang Bang launched, the founding partners saw a gap in the suburban market for high-quality Asian food. Dan didn’t riff off any particular dishes, instead leaning on the five flavour pillars – spicy, sour, bitter, salty and sweet. A crowd favourite is his twice-cooked pork belly with chilli caramel, wombok and apple slaw. “It’s all there. Sweetness, heat, bitterness from the chilli caramel, plus salty and sour notes in the slaw from the fish sauce and lime. The shiso and Vietnamese mint add a beautiful hint of bitterness too.”

Dan is also a fan of the way Asian chefs approach animal protein. “Traditionally, meat was scarce or expensive, so it’s used to flavour and enrich a dish, not dominate it. In contrast to Western plates, it’s about balance.” He mentions their steamed barramundi (a 300g fillet) and a 400g short rib served with a fresh nahm jihm. “There’s perceived value and it still feels authentic.”

For many of these chefs, their relationship with Southeast Asian cuisine is personal and ongoing. “We go overseas every year,” says Dan. “It’s more about reinvigoration than inspiration. You could eat every day for years and still discover something new.” He’s just back from Vietnam, where he fell for cao lau – springy noodles made by soaking rice noodles in lye water, cooked and served with five-spice roast pork, fresh herbs, fish sauce and lime.

Dan says sourcing ingredients has become easier. “It was hard in the early days. But now, with more people from Southeast Asia living here, good-quality ingredients – especially fresh herbs – are easier to find and are more affordable.”

From value-for-money bites to high-end dining, Southeast Asian cuisine hasn’t just influenced Australian menus; it’s transformed the way we think about food. From street hawker staples to fine dining fusion, its emphasis on freshness, balance and bold flavour has found a natural home here. For a new generation of diners and chefs alike, dishes once considered foreign are now as familiar as fish and chips. And with continued migration, travel and curiosity, that influence will only grow. The next chapter? Likely written by young chefs drawing on family traditions and bold experimentation – reimagining Southeast Asia’s rich culinary heritage for Australia’s ever-evolving palate.

As seen in spring 2025

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Chef Q&A: Brad Sloane – Executive Chef, Tilley & Wills Hotels https://www.bidfood.com.au/blog/appetiser-brad-sloane-executive-chef-tilley-and-wills/ Thu, 11 Sep 2025 22:39:39 +0000 https://www.bidfood.com.au/?p=54730
Chef Brad Sloane, in a white jacket and navy apron with “Aanuka Beach House” embroidered, stands outdoors with arms folded, smiling in front of a lush resort backdrop.

Brad Sloane oversees six chef teams for Tilley & Wills Hotels along Australia’s eastern seaboard. Despite his laid-back manner, he’s a sharp and focused operator whose leadership has helped this dynamic group of bars, hotels and a beachside resort achieve both success and acclaim. With venues in Sydney, Coffs Harbour and Brisbane, the group shares a focus on hospitality, contemporary style, fun and, above all, great food.

Across the venues, you really have tight menus.
I’ve been working with Nick Wills, co-founder of the group, for 15 years. His mantra is “food comes first.” That applies across the board – from Four Hundred Mexican Cantina in North Sydney to the Shafston Hotel in East Brisbane and even our resort, Aanuka Beach House. We serve restaurant-style food in a pub format – elegant, but familiar. It’s all about giving people what they want, when they want it.

Where did you learn that approach?
I was head chef at the Riverview Hotel in Balmain. We had bar food downstairs and an à la carte British gastropub upstairs. Same ingredients, different treatments. In the bar, it was fish and hand-cut chips; upstairs, the same fillet cooked acqua pazza. Steak came with dauphinoise in the restaurant, and chips and sauce poivre at the bar. Two different menus. It was a killer to execute – but it taught me how to straddle both worlds. Joining Tilley & Wills Hotels was a natural progression. I wanted to build a bar menu with the skill, technique and ingredients of a restaurant.

How do you manage kitchens across two states?
It’s all about great staff. I’ve been building teams for 15 years and I’ve been lucky to find some exceptional people. I treat it like managing a football team. If I see a chef de partie ready to step up, I move them forward. Otherwise, they’ll leave. Promoting internally bridges the cultural gap – it keeps everyone aligned, saves on training and shows there’s a real career path. Longevity is gold. The head chef at Shafston Hotel in Brisbane? He was my sous chef at Riverview 15 years ago.

And the resort?
We renovated a rundown beachside resort in Coffs Harbour and needed a chef. Through a recruiter, we found Richmond Rodrigue, a former local working in the Hunter who wanted to move back. Total stroke of luck. He’s incredible. He just gets what we’re about. He even won Australian Professional Chef of the Year at Foodservice Australia 2025. Aanuka is loved by locals and that’s what makes it work.

You’re opening a new Asian venue?
Yes. CBD Sydney. No name yet, but it’s pan-Asian fusion. And not the kind you workshop in a boardroom. This is driven by the chefs, many of whom are from Asia. They cook each other’s home dishes, mix ingredients and techniques. It’s a natural hybrid. Identifiably Asian but distinctly Australian. Our Indonesian chefs are obsessed with their Korean teammates’ cooking. They’ve made a nasi goreng with spicy kimchi and an egg on top. It’s brilliant.

Favourite cuisine: Thai. The mix of flavours and textures is incredible. A lot of Western chefs don’t understand how crucial balance is in Thai cooking. Sitting on a beach in Thailand with grilled seafood and a cold beer? Heaven.

Favourite drink: Hendrick’s gin and tonic. Love having a G&T with my missus. She’s English!

Most influential chef: Matt Kemp, from Balzac in Randwick. An amazing teacher. He could teach in five minutes what others take years to explain. He hated waste. He’d turn salmon trim into croquettes. He was so passionate but also opened my eyes to the business side of cooking.

Favourite place: I grew up in Nowra. Spent long days swimming and spearfishing in Jervis Bay, then hoed down on Husky pies and fish and chips.

As seen in spring 2025

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Chefs as content creators – with Tawnya Bahr https://www.bidfood.com.au/blog/appetiser-tawnya-bahr-chefs-as-content-creators/ Thu, 11 Sep 2025 22:39:10 +0000 https://www.bidfood.com.au/?p=54737
Composite image of Tawnya Bahr in a portrait photo alongside a playful cartoon-style chef illustration with heart icons, social media graphics and bold pop-art colours.

Tawnya Bahr is a trusted voice in Australian food. For almost two decades, she has been an industry leader, bringing together primary producers and the nation’s top chefs. Alongside her business partner, Lucy Allon, she runs Straight to the Source.

Tawnya is also a seasoned food consultant, chef, product developer, food show judge, mentor for women in hospitality, Le Cordon Bleu exam assessor and industry advisor for the Sydney Royal Fine Food Awards. She’s also the Group Executive Chef for The Orchard Early Learning Centres, feeding children aged 0–5 five meals a day across seven centres. She promotes her key values – supporting great Australian food producers through her menus, and educating like-minded chefs about where their ingredients come from through consulting and food tours – across multiple social media channels, from Instagram to the Straight to the Source podcast.

“It is essential that everything we produce for social media is aligned with the core values of our business,” says Tawnya. “And this is true for everyone. Social media content is just another way of connecting with people to establish a relationship. And if I had one piece of advice for anyone making content, it’s don’t overthink it! Make sure everything is authentic. Be true to who you are, because the expectation you create has to be followed up by the delivery of the service – or the dish.”

Tawnya and Lucy’s latest season of the Straight to the Source podcast dropped in July and was met with much acclaim. It features unfiltered discussions with some of the biggest names in the Australian food scene, including fine dining chef Mark Best, macaron king Adriano Zumbo and farmer-advocate chef Karena Armstrong. “We are both seasoned professionals with back and front-of-house experience. The podcast is a creative space to have open conversations, share experiences and inspire food producers, chefs and the foodservice industry. We are on the frontline, so in our podcast we cast the net wide across the broader food industry to get a broad perspective.” Filmed also for YouTube, the podcast includes on-screen tastings of ingredients from their network of producers as well as their guests, so viewers can see their reactions when they try them.

Despite the success of the podcast, Tawnya feels most at home using LinkedIn. However, Instagram has proven to be the perfect vehicle for followers to engage with their curated tours of regional Australia, where she and Lucy take chefs on immersive journeys. Short videos, intimate stills, wide shots of olive groves and salt lakes, slow-motion footage of vegetables cooking over an open flame – the Insta account has become a window into Straight to the Source’s popular regional bespoke tour program. “When we’re on tour,” says Tawnya, “introducing chefs to farmers and producers, I am responsible for feeding the chefs. Sometimes we cook together and other times I’m cooking. Either way, it tells that provenance story, which makes great content. But it’s also real. As is the reaction of the chefs when they taste the food and meet the farmers. You can’t fake that. All social media content should be about that real conversation – showing people what you do, how you do it, and how people enjoy it.”

Great social media content doesn’t happen by accident. Tawnya and Lucy schedule their podcast recordings in advance and use spreadsheets to plan content to ensure it’s relevant to their audience. “Podcasting takes planning and investment,” explains Tawnya. “When we first started, we simply threw ourselves at it – not something I would recommend for anyone thinking of podcasting themselves.” She says it’s important to get great visuals and audio out there and worry less about finessing the content when you’re just starting out. “It has to feel like it’s come from you, as it’s an extension of you and your brand.”

At the end of the day, says Tawnya, all content creation replicates the relationship-building that happens in real life. “I never wanted to do it just for the sake of it,” she says. “But it’s an extension of the relationships you make in real life. Ultimately, it’s all about making connections and starting conversations. My advice? Keep everything aligned to your core business. And keep it real. Nothing is better than authenticity.”

As seen in spring 2025

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