{"id":10545,"date":"2021-06-15T08:00:00","date_gmt":"2021-06-14T22:00:00","guid":{"rendered":"https:\/\/www.bidfood.com.au\/?p=10545"},"modified":"2021-06-15T08:52:00","modified_gmt":"2021-06-14T22:52:00","slug":"the-art-of-craft","status":"publish","type":"post","link":"https:\/\/www.bidfood.com.au\/blog\/the-art-of-craft\/","title":{"rendered":"The art of craft"},"content":{"rendered":"\t\t
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Australians are drinking less beer with overall beer consumption declining since the\u00a01970s. At the same time Australians are drinking more craft beer, a $370 million dollar\u00a0<\/span>industry that is growing at a rate of 10% per annum. This sits in an overall framework\u00a0<\/span>where Australians are making serious choices about what and where they are\u00a0<\/span>drinking. There are now 740 different craft breweries around the nation, some\u00a0<\/span>owned by the big brewers, others owned by medium-sized business, some very\u00a0<\/span>small one person operations.<\/span><\/p>

But while Australians are consuming less, they are making educated choices around\u00a0quality. Younger consumers have more disposable income and have more exposure to\u00a0<\/span>different brand messages. At the same time, they are developing an appreciation for\u00a0<\/span>flavour and are looking for a point of difference in what they are drinking. Craft beer,\u00a0<\/span>with its play on levels of hops, different hop flavours, different levels of malt roasting and\u00a0<\/span>even different additions of flavours from fruit to coffee, appeals to this audience who are\u00a0<\/span>really interested in the concept of flavour.<\/span><\/p>

Many young beer consumers are also curious about where their beer comes from and\u00a0making the most of the craft beer tap room experience where there could be a tasting\u00a0<\/span>room but also a caf\u00e9 or restaurant format offering tastings, sales and food. Here the\u00a0<\/span>consumer can not only match food and beer but also explore the brand further.\u00a0<\/span>Jamie Cook, co-founder of Byron Bay brewer Stone & Wood says, \u201cWe see in the people\u00a0<\/span>who come to our tasting room at Byron that they want to taste the beer, but also look\u00a0<\/span>behind the label, they want to make sure our values align with theirs. We are proudly\u00a0<\/span>Byron Bay and they love that.\u201d<\/span><\/p>

Craft beer drinkers are not only enjoying the\u00a0tap room experience, but they are looking\u00a0<\/span>for their favourite craft brew at events from big music gatherings to food festivals to\u00a0<\/span>arts events. They are also looking for points of difference in caf\u00e9 and restaurant drinks\u00a0<\/span>lists where they can find the craft beer they know and like or find one that matches\u00a0<\/span>their expectations. Basically, the craft beer market is wherever the younger and more\u00a0<\/span>discerning beer drinkers are at any one time.<\/span><\/p>

This article appeared originally in the 2021 winter edition of\u00a0Gulp<\/strong><\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What now<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Discover our wholesale liquor<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Explore our craft beer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBrowse locations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Australians are drinking less beer with overall beer consumption declining since the 1970s. At the same time Australians are drinking more craft beer, a $370 million dollar industry that is growing at a rate of 10% per annum. This sits in an overall framework where Australians are making serious choices about what and where they are drinking. There are […]<\/p>\n","protected":false},"author":3,"featured_media":10888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-10545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/posts\/10545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/comments?post=10545"}],"version-history":[{"count":5,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/posts\/10545\/revisions"}],"predecessor-version":[{"id":10891,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/posts\/10545\/revisions\/10891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/media\/10888"}],"wp:attachment":[{"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/media?parent=10545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/categories?post=10545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bidfood.com.au\/wp-json\/wp\/v2\/tags?post=10545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}